The Original Canadian Camouflage Brand.
Founded in Bancroft, Ontario, the Great Canadian Camouflage™ Company is an all-Canadian company dedicated to developing and testing camouflage patterns specifically geared to Canadian environments.
We are Canada's camouflage authority - we make camouflage!
We have spent and continue to spend countless thousands of hours studying the art and science of camouflage. This includes learning how different game animals respond to different patterns and colours, and learning about how different types of hunting create different camouflage needs. After extensive studies and we develop camouflage patterns that are specifically engineered for Canadian environments.
It all starts with research.
We spend countless hundreds - sometimes thousands - of hours in the field figuring out the practical aspects of camouflage. We set a goal for concealment, and figure out how to reach that goal under the various circumstances that an outdoorsman might face. We learn all that we can about the visual capabilities of game animals, as well as elements such as their kinesiology, physiology, habitat, and the way that the position of the sun affects light and contrast. Alot of work goes into getting things right, but we're dedicated to getting it right, so you can rest assured that your Canadian camouflage is the hardest working camouflage on the market. By picking apart God's creation, we can reverse engineer the genius of the Creator and apply it to our camouflage patterns to the best of our capabilities. After all, imitation is the highest form of flattery.
What comes next?
Well, next we help you get ahead in the field.
After years of fine-tuning camo patterns, we've created 10 patterns each suited for a different set of purposes and engineered with the best concealment technology available. We did our best to cover every Canadian environment.
Our clients - clothing manufacturers, retailers, outfitters, gunsmiths, and lifestyle brands, among others, can then purchase a license to use one of our camo patterns on their products.
This allows them to take advantage of a market demand for Canadian camo gear, which in turn helps them to serve you, the Canadian outdoorsman. After all, that's what it's all about.
It began in 2013.
In 2013, J.R. Lucas (pictured above) was a poultry farmer living near the town of Bancroft, Ontario. An avid outdoorsman with a wide variety of interests ranging from inventing to forestry to animal husbandry, J.R. noticed there was something lacking in the outdoors - Canadian camo. He had heard many people complain about the dominance of American camo patterns which they felt were not always applicable to environments in the Great White North.
Where there's a will, there's a way. Noticing that nobody else seemed to be taking the initiative to create northern camo patterns, J.R. took the reins and in late 2013 started researching how to go about developing a camouflage pattern. The next fall, his first camouflage pattern was released, and a brand formed around it - originally called the Aspen Grove Outdoors Co., we grew in popularity as we found more and more people wanted to use our Canadian camo. Eventually, we renamed ourselves the Great Canadian Camouflage Co.™, mostly because that's a more obvious name.
We're Canadian, and we make camouflage.
Our company's logo is crest centered around the bold skull of of a Canadian Woolly Mammoth (Mammuthus primigenius). The mammoth may seem like an intriguing choice for a mascot, but the mammoth's tale as a species is a deep reminder of the responsibility mankind has to the environment. Conservation is one of our most important core values, and we recognize that it is an interdisciplinary task that spans hunting, fishing, trapping, forestry, geology and mining, paleontology, agriculture, epidemiology, society and cultural studies, among others. The mammoth exemplifies that. Once the most common single mammal species on earth, the Woolly Mammoth disappears only around 4,000 years ago, leaving a huge gap in the ecosystems it once haunted. It's cultural impact on mankind has been imprinted in our minds - most people tell us our logo "looks northern" even if they don't know what it is. The absence of mammoths have allowed boreal forest to overtake most of Canada's wilderness, where once there were vast northern savannahs and steppes. It's absence has profoundly affected holarctic food chains.
The mammoth is also a beacon of resurrection. We are living in an incredible moment of human history where, in the very near future, the Woolly Mammoth will be brought back from extinction and returned to the Canadian wilderness. It is God's mandate for mankind to be stewards of the earth, and the return of the Woolly Mammoth is one of the greatest examples of man's duty to fix a broken natural world. This is the greatest conservation success story in history.