Our primary snow camouflage, GREAT WHITE NORTH™ has been fine-tuned for hunting in dense forests in winter (and if there's two things Canada has plenty of, it's dense forests and winter). This pattern is composed of both coniferous and deciduous species which have specifically altered to be as versatile as possible, meaning GREAT WHITE NORTH™ camouflage can be worn in almost every forested region of Canada.

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What this camouflage is good for:

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Great White North™ is intended for winter use in densely wooded areas, and while it is also effective in more open environments such as parkland and tundra, solid white apparel functions as a perfect camouflage in those environments.

Great White North™ excels at hiding the human form in the forest, regardless of the forest type - it works equally well in coniferous boreal regions across the country, mixed wood regions in the eastern provinces and hardwoods in the south.

Great White North™ is designed for big-game hunting and predator hunting. It would also be effective in some circumstances during a bear hunt, but that is not it's primary purpose.

Why this camouflage works so well:

Great White North™ is a medium contrast camo pattern. In the woods in winter, medium contrast is a highly versatile trait in camouflage. Solid white is a perfectly adequate snow camouflage for much more open environments, and for smaller objects, but in situation when you need to break up your shape, snow camo is the way to go. But by being more subtle, this doesn't expose you in more open areas like higher contrast black-and-white snow camo does.

Great White North™ is very detailed and has many elements that appear photorealistic, but are carefully crafted in such a way as to contribute to the desired effect of the overall pattern. Trees that appear in this pattern are silver and white, rather than their natural colouration. You are not a tree, and you don't need to look like one. This pattern meets a specific goal for hiding hunters, but using natural elements will put even the most wiley game at ease by offering them something familar and harmless looking, should they happen to glance at you.

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Tips for winter hunting:

Wear plenty of layers. Many people who lack experience in being outdoors in the winter for long periods of time make the mistake of assuming one very heavy piece of outerwear is sufficient for enduring the cold. This is rarely the case, actually, and most woodsmen will agree that it is better to wear multiple layers of clothing on both upper and lower body parts. This allows you to temporarily adjust your internal temperature (such as undoing your outer coat while exerting yourself to stop yourself from sweating and getting wet and cold later). It is also a good idea to overlap clothing layers, such as wearing a one piece union suit under a shirt and pants, under bibbed overalls under a sweater and parka, for example. And as always, be aware of the conditions you are facing, and prepare for them before heading out into the wilderness!

Bring fire-starting supplies with you wherever you go. We recommend taking at least two different means of fire-starting and keeping them in different spots on your person. That way, if one fails or gets lost, you have a backup. Some old timers we know would keep a book of matches in their hat, the idea being if they ever fell through ice, their head would be the only thing guaranteed to stay dry.

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